A business analysis of the nike corporation an athletic shoes company

Nike in 2016 – Strengths, Weaknesses, Opportunities, Threats

It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth.

For instance, six out of the ten largest U. In fact, one of every two basketball shoes in the U. Some would argue that in youth culture especially, Nike is a fashion brand.

For example, emerging markets such as China and India have a new richer generation of consumers. The setup was typically bombastic. The company itself has acknowledged that the low wages for some of its workers remains a concern. While Nike already has a presence in many emerging markets, we believe that there is still significant growth potential there.

The athletic footwear market is segmented on the basis of type, user, and geography. While establishing these policies is a step in the right direction for Nike, the difficult task at hand will be the implementation of the aforementioned goals of the new labor initiative to ensure the success of the program.

The production facilities are located close to raw materials and cheap labor sources.

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However Nike sponsored the top athletes and gained valuable coverage. It is the number one sports brand in the World. Occupational Safety and Health Administration OSHA indoor air quality standards for all footwear factories; Funding university research and open forums to explore issues related to global manufacturing and responsible business practices such as independent monitoring and air quality standards.

The benefits of such approach are: Expanding our current independent monitoring programs to include non-governmental organizations, foundations and educational institutions. Inspiration Innovation Every athlete in the world As a leading manufacturer of sports shoes, apparel and equipment, Nike Inc.

However, over the past 20 years, it has undertaken efforts to improve conditions for its roughly one million contract workers. Further penetration of its products in emerging markets could lead to strong growth for years to come. A lot has happened at Nike in the 30 years.

In New York, owning the moment was the intent. Company management stated, "We put a considerable amount of effort into improving product buying power patterns and as a result the composition and levels of inventory resulted in improved gross margins relative to a year ago.

Case Study Analysis on Nike Corporation 1. Introduction History Nike is a major US footwear, clothing and sportswear supplier based in Beaverton, Oregon. The company operates in more than countries and employs over people across six continents. Case Study Analysis on Nike Corporation 1.

Introduction History Nike is a major US footwear, clothing and sportswear supplier based in Beaverton, Oregon. The company operates in more than countries and employs over people across six continents. Nike’s revenue total of $ billion in. Sep 18,  · News about Nike Inc. Commentary and archival information about Nike Inc.

from The New York Times. Nike Says Its $ Running Shoes Will Make You Run Much Faster. COMPANY ANALYSIS. Strengths and Weaknesses of the Corporate/Business Level. Strategic Managers. Board of Directors - Strength. Nike’s board of directors consists of both management directors and independent directors.

Innovative Products: Given Nike’s focus on R&D, as mentioned in the strengths section of this analysis, the company is typically on the forefront on product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike still has its eye on the next “big thing”.

The various kinds of athletic footwear include sports shoes (tennis, cricket, soccer and similar other sports), running and walking shoes, hiking and backpacking shoes and shoes .

A business analysis of the nike corporation an athletic shoes company
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Nike: Analysis of Strengths, Weaknesses, Opportunities, Threats - makomamoa.com